Bershka Fall 2014 Campaign

Spanish clothing brand Bershka launched the 2014 Winter ad, with the slogan "The Call of the Urban Wolves". The ad chosen to jungle as the background, rather than the views of the city, such a choice is to reflect the urban younger generation of pop culture, they and the surrounding social environment, science and art have maintained close contact.

Inspiration comes from the land of advertising art (Land Art), this is a creative use of the natural environment as a theme of modern art activities. Inspired, Bershka chose Omar forests advertising photography. Omar forest in Spain Urdaibai nature reserve (Bay of Biscay), sculptor Agustín Ibarrola on shooting paint on trees branches, viewed at different angles, you can see the different geometric patterns, animal prints and portraits pattern . Set in the forest of the experimental design, adds a sense of technology, art installations light and shadow to create a staggered. Finally, the nature of installation art or presenting the final results of the perfect venue: a virtual concert.