Style is gradually finding way into the bedroom attire, and only
one in three young ladies today can settle for comfort and fit rather
than style when selecting their bedroom attire. Similarly, price is not a
consideration when selecting such because most of these ladies consider
fashion as the most essential factor as displayed in such trends:
The common ground for all these women is to bring glamour and style into the bedroom, a reason why they are progressively seeking exciting and fashionable nightwear ranges. In the wake of lingerie and related accessories, many other styles have emerged, but it remains an industry with limited PR or advertising. The efforts to portray the image of women’s nightwear as a desirable treat have given little fruits, perhaps a reason why pyjamas are the most common.
Pyjamas are the most favorite
The advent of lingerie, babydolls and slips, sleepshirts and nighties was thought to revolutionize the nightwear industry for women and perhaps outdo the pyjamas which have been in the market for quite some time but this is not the case on the ground.
Pyjamas still account for half of the women’s nightwear market while nightdresses account for only 21%. However, pyjama trends are also growing, and leisure-inspired styles are the most popular for young women at the moment.
Women now desire to wear different styles of sleep clothes to bed, and have even developed a nightwear wardrobe besides the common apparel closet. Shirts and nighties are doing well with single ladies in their youthful age while expensive styles such as baby dolls and slips attract young adults.
Material and style
As aforementioned, young women are going for more leisure-inspired styles. Besides comfort, their appearance in the bedroom is the second most inspiring factor. Women are growing more sensitive with the manner in which they present themselves to their significant others. Leisure-inspired styles are known to diffuse formalities and make the bedroom one of the most social avenues not for sleep alone but also for romantic adventures. Incidentally, the style is also received with a lot of enthusiasm from men because it is elegant and sexy.
When it comes to material, women are preferring more glamorous fabric such as silk and other shiny materials. This specifically mirrors the current underwear trends which are dripping down the sexy lane. Silk speaks a lot about personality and class, perhaps another major reason why more women have given it preference. Its nature of absorbing sweat, looking sharp and attractive tells how assertive and trendy a woman is. It portrays a strong sense of self concept and demands respect in the bedroom.
Considerations for women who prefer fashion
The infiltration of fashion into the nightwear world has ushered in some essential considerations that women make in pursuit of the sleeping attire that attunes to fashion. For instance, they look at the popular trends in the industry. In retail and online stores, women are aggressively shopping with a lot of sensitivity. They are continuously carrying out a silent research to determine the latest trends so as to keep up with the new developments.
Fabric also finds way into the factors that women consider. Silk has received a lot of backing, but there are several modalities that go into the choice of fabric such as the season, skin type and even personal preferences. Lastly, style is the other consideration that is made before making a fashionable purchase. Young women are going with the latest styles in the industry such as the Ballet details; which is on high trend alert.
Conclusively, women clothing is not limited to the formal attire that lines most shopping malls and stalls but has largely extended to include nightwear. Manufacturers on the other hand are honing their creativity with different styles, and perhaps it is only a matter of time before the pyjamas run obsolete.
The common ground for all these women is to bring glamour and style into the bedroom, a reason why they are progressively seeking exciting and fashionable nightwear ranges. In the wake of lingerie and related accessories, many other styles have emerged, but it remains an industry with limited PR or advertising. The efforts to portray the image of women’s nightwear as a desirable treat have given little fruits, perhaps a reason why pyjamas are the most common.
Pyjamas are the most favorite
The advent of lingerie, babydolls and slips, sleepshirts and nighties was thought to revolutionize the nightwear industry for women and perhaps outdo the pyjamas which have been in the market for quite some time but this is not the case on the ground.
Pyjamas still account for half of the women’s nightwear market while nightdresses account for only 21%. However, pyjama trends are also growing, and leisure-inspired styles are the most popular for young women at the moment.
Women now desire to wear different styles of sleep clothes to bed, and have even developed a nightwear wardrobe besides the common apparel closet. Shirts and nighties are doing well with single ladies in their youthful age while expensive styles such as baby dolls and slips attract young adults.
Material and style
As aforementioned, young women are going for more leisure-inspired styles. Besides comfort, their appearance in the bedroom is the second most inspiring factor. Women are growing more sensitive with the manner in which they present themselves to their significant others. Leisure-inspired styles are known to diffuse formalities and make the bedroom one of the most social avenues not for sleep alone but also for romantic adventures. Incidentally, the style is also received with a lot of enthusiasm from men because it is elegant and sexy.
When it comes to material, women are preferring more glamorous fabric such as silk and other shiny materials. This specifically mirrors the current underwear trends which are dripping down the sexy lane. Silk speaks a lot about personality and class, perhaps another major reason why more women have given it preference. Its nature of absorbing sweat, looking sharp and attractive tells how assertive and trendy a woman is. It portrays a strong sense of self concept and demands respect in the bedroom.
Considerations for women who prefer fashion
The infiltration of fashion into the nightwear world has ushered in some essential considerations that women make in pursuit of the sleeping attire that attunes to fashion. For instance, they look at the popular trends in the industry. In retail and online stores, women are aggressively shopping with a lot of sensitivity. They are continuously carrying out a silent research to determine the latest trends so as to keep up with the new developments.
Fabric also finds way into the factors that women consider. Silk has received a lot of backing, but there are several modalities that go into the choice of fabric such as the season, skin type and even personal preferences. Lastly, style is the other consideration that is made before making a fashionable purchase. Young women are going with the latest styles in the industry such as the Ballet details; which is on high trend alert.
Conclusively, women clothing is not limited to the formal attire that lines most shopping malls and stalls but has largely extended to include nightwear. Manufacturers on the other hand are honing their creativity with different styles, and perhaps it is only a matter of time before the pyjamas run obsolete.
source from: Women’s nightwear trends
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